FAQ

Please note that you must qualify to attend.

Retail Buyer, Importer / Distributor, Designer,  Developer

• Early Bird (until 05/17/24): FREE
• Pre-Show (05/18/24 – 06/16/24): $20
• Onsite (starting 06/17/24): $40

Independent Rep, Working Media

• FREE

Media Sales, Event Organizer, Non-Buyer, Non-Exhibiting Manufacturer

• Early Bird (until 05/17/24): $1,000
• Pre-Show (05/18/24 – 06/16/24): $1,100
• Onsite (starting 06/17/24): $1,200

Salt Palace Convention Center
100 S W Temple St, Salt Lake City, UT 84101

Summer — June 17-19, 2024

Winter — November 6-8, 2024

Summer—June 17-19, 2024

Monday, June 17: 9 a.m. – 6 p.m.*
Tuesday, June 18: 9 a.m. – 6 p.m.*
Wednesday, June 19: 9 a.m. – 4 p.m.*

*7 – 9 a.m. by appointment only. Retailer buyers must be escorted to the show floor with an exhibitor.

No, Outdoor Retailer is not open to the public. Only authorized buyers and members of the trade will be admitted. Buyer qualifications are subject to Outdoor Retailer approval. Read the credentials requirements here.

Children are allowed on the show floor on show days only and must be supervised. Children under the age of 16 are not allowed on the show floor during move-in or move-out. Show Management reserves the right to request proof of age for any person and restrict minors from the exhibitions floor at any time on any day for safety and liability reasons. 

Yes, you can bring your dog to Outdoor Retailer. All owners must register their dog onsite (dogs get badges too) and sign a waiver stating that your dog is current on all shots and will remain leashed at all times when in the convention center or at any connected events.

Yes, there will be an assortment of food available for purchase at the Convention Center for both exhibitors and attendees. 

No; education at Outdoor Retailer is complimentary. You must have a show badge. View the full schedule at the education tab or in the mobile app.

Yes. Complimentary Wi-Fi is available within the exhibit hall, but it is intended for light use. If you need internet for mission critical or video streaming use cases, we recommend purchasing a connection from the Internet provider. Internet services can be ordered through the Salt Palace Convention Center, the only on-site provider for telecommunication and internet services. Please click HERE for the upgraded internet order form. 

Since 1982. Our first show was a Summer Market in Las Vegas, Nevada. We moved to Anaheim in 1984, Long Beach in 1985, Reno in 1988, Salt Lake City in 1996 and Denver in 2018.  The first Winter Market debuted in 1990 in Salt Lake City and stayed through 2017, with a short break for the Winter Olympics in 2002 when the show was in Anaheim.  The January 2018 show, Outdoor Retailer + Snow Show, was the first time in nearly 30 years that the outdoor and snow industries were together under one roof, also in Denver. In 2023, Outdoor Retailer returned to Salt Lake.

Please be aware that you may receive solicitations from companies that are NOT affiliated with Emerald Expositions or Outdoor Retailer. The information below will help alert you to such companies. If you have any doubts about a solicitation using the Outdoor Retailer name (for example, the solicitation requires payment made to an address in a foreign country), please contact your sales person or Attendee Relations.

Below is a list of the official, approved vendors who we work with:

a2z/Personify – Official Show Planner/Floorplan Vendor

Centennial – Booth Security Vendor

Sodexo Live! / Centerplate – Catering/Food/Beverage Vendor

Community Commerce – List Rental

Encore – Audio/Visual

EventSphere – Official Housing Vendor

Experient – Official Registration Vendor

Freeman – Official Decorator

Marsh/Total Event Insurance – Insurance Vendor

MGE – Lead Retrieval

1. Attendee grants Emerald the right to use Attendee’s name, image and likeness, including but not limited to any photographs or video taken of you at the show, for marketing purposes.
2. ATTENTION: Exhibitors and Sponsors at Outdoor Retailer may utilize badge scanning in order to follow up with you after the show. Please be aware that by permitting an exhibitor/sponsor to scan your badge, your contact information including address, email, phone & fax will be shared with the exhibitor/sponsor, and Outdoor Retailer will no longer be in control of how your information is used. Questions or concerns? Email privacy@emeraldx.com.
3. Emerald reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason.
4. Attendee expressly assumes, and releases Emerald and any affiliates from, all risks, claims, damages, losses, costs and expenses, whether or not reasonably foreseeable, associated with, resulting from or arising in connection with Attendee’s participation, presence or sampling of any products at the Event, including, without limitation, all risks of harm, damage, illness (including viruses or illness from any communicable disease or from any sampled products) or injury (including death) to or related to Attendee and his or her person or property.
5. Attendee expressly agrees to fully comply with applicable CDC COVID-19 health and safety measures and protocols for attendance at Outdoor Retailer.
6. By agreeing to these Terms and Conditions, you confirm that you have reviewed and agree to the https://www.emeraldx.com/privacy-policy/.

Please visit the Exhibit / Inquire page to identify your sales representative.

Please tell us more about your brand and an Account Executive will get in contact with you.

To access the building after noted move-in hours exhibitors must remain in their designated booth space. In and out access to the building is not permitted without prior Show Management approval.

Please email operations@outdoorretailer.com for extended floor access approvals.  

Shipping labels are available within the Freeman order forms. Please note that advance warehouse shipments received after the deadline date are subject to overtime charges. 

Advance Warehouse – dates coming soon!  

Exhibiting Company Name / Booth #
Outdoor Retailer Summer 2024
C/O BTX / Freeman
1812 S Empire Rd, Ste B
Salt Lake City, UT 84104

Direct Shipments to Exhibit Site – dates coming soon!

Exhibiting Company Name / Booth #
Outdoor Retailer Summer 2024
Salt Palace Convention Center
C/O Freeman
100 S West Temple
Salt Lake City, UT 84101

Click here to view the Exhibitor Resources page. Outdoor Retailer and Outdoor Design + Innovation ESMs will appear when they are available.  

Hours vary by show and will be announced in the Exhibitor Service Manuals when they are published.

Review the Exhibitor Resources page closer to the show.

Exhibiting companies may unload from a privately owned vehicle and carry their own booth materials into the facility; however, the use of flat trucks, pallet jacks, or other mechanical equipment is not permitted.

Items coming from the private vehicle must be unloaded within 30 minutes and the vehicle removed. One person must remain with the vehicle at all times. If your vehicle is left unattended at any time, it will be ticketed and/or towed. 

Utah is a right-to-work state. Exhibitors may use full-time company personnel to set-up an exhibit, however they cannot operate heavy machinery or lift equipment. If full-time company personnel are utilized, they are required to carry photo ID as well as company identification, such as an insurance identification card or payroll stub. 

All companies are required to provide a certificate of insurance required by the deadline date.

Insurance is available for purchase from Marsh/Total Event Insurance.

Please log into your exhibitor console to upload proof of insurance.

Black draped back walls and side rails, (1) 11” x 17” exhibitor identification sign, and 24-hour security. 

Electricity is not provided in the booth contract. All electrical must be ordered through Freeman Services. Please order by the deadline to receive the best price. 

Yes, 24-hour security will be provided by Show Management throughout the entire exhibition, including set-up and tear-down. Please do not leave personal items unattended, such as purses, cameras, cell phones and other valuables. 

Preapproval for the use of hanging signs and graphics must be granted from Show Management through the booth variance & hanging sign approval form (link to form). Hanging signs are permitted above peninsula, island and corner booths, 20’x20′ or larger.

Outdoor Retailer and ODI offer a variety of ways to stand out from the competition and drive buyers to your booth. With a mix of affordable, effective advertising and sponsorship opportunities, you are sure to stand out and get the attention of buyers. Pre-show, on-site and post-show opportunities are available.

For more information visit our sponsorship page. 

We partner with the below vendors to provide services: 

Audio Visual Services (Show Floor & Conference): Encore

Cleaning: Freeman

Decorator, Furnishings (Tables, Chairs, etc): Freeman

Housing: EventSphere

Utilities (Electrical, Plumbing, Gas): Freeman Food and Beverage Service: Sodexo Live! Internet: Salt Palace Convention Center – Event Technology Services Department

Security: Centennial

Refer to the Exhibitor Service Manual for order forms and online ordering.

The 2024 Exhibitor Service Manual is to be announced.

Inside the exhibit hall. Tip: Look for the hanging signs.

Please view our registration page for registration details and credential requirements.

Please visit our housing page to inquiry about a room(s) in our retailer block.

The education schedule is typically ready and available a month and a half before the show. Please click here for our most up-to-date education schedule and information.

The exhibitor list and floor plan are typically available two months prior to the show. Access the exhibitor list and floorplan.

Sarah Morton
Attendee Relations Sr Manager
sarah.morton@outdoorretailer.com
(949) 345-1946

David Deaton
Attendee Relations Coordinator
david.deaton@outdoorretailer.com
(615) 512-1694

If retailers in your territory are not attending the show, please reach out to the Attendee Relations team to inquire about retailer scholarships.

Sarah Morton
Attendee Relations Sr Manager
sarah.morton@outdoorretailer.com
(949) 345-1946

Please click on the registration link and select the independent rep registration option. If you run into any issues, please reach out to the Attendee Relations team.

Yes. As an independent rep, you will have access to the show floor prior to show hours.

Visit our Hotels page to book a room(s) for your agency in our rep housing block. If you run into any issues, please reach out to EventSphere directly at (877) 414-7918, or contact the Attendee Relations team:

Sarah Morton
Attendee Relations Sr Manager
sarah.morton@outdoorretailer.com
(949) 345-1946

Please click here to access Outdoor Retailer’s registered store list.

Please contact the Attendee Relations team for an up-to-date pre-registered store list.

Sarah Morton
Attendee Relations Sr Manager
sarah.morton@outdoorretailer.com
(949) 345-1946

Outdoor Retailer is open to trade and consumer-focused media outlets including print, TV, radio and online, industry analysts, as well as any writer, photographer or editor with an editorial assignment related to outdoor products and the outdoor industry. We have two media badge types: Working Media and Media Sales. Working Media must have a current editorial assignment while media sales attendees include ad sales, publishers, producers, marketing staff, promotion companies, casting directors, film makers, video and content production teams, and agencies – social media / PR / advertising/ brand / creative.

Please determine which type of working media you are, prepare the required documentation (see the credentials requirements and answers below) and log in to our registration system to complete your registration.

Please provide at least TWO credentials:

• A scanned copy of the publication masthead including your name and title
• A scanned copy or link to original, bylined editorial work within the last three months, showing coverage within the outdoor industry
• An email or scan of original letter on assigning publication’s letterhead from the assigning editor or news director detailing a specific assignment at the show

Please provide a letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer. AND at TWO credentials:

• A station issued, current press photo I.D.
• A business card from a major network reflecting your editorial role

Coverage must be done independently and not solicited by exhibiting companies. Please note that any TV staff registering onsite will need to provide all documentation.

Please provide a scanned copy or link to the publication masthead that includes your name and title OR a letter from the news director or assignment editor on station/network or publication letterhead saying that you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer. Coverage must be done independently and not solicited by exhibiting companies.

Please provide both of the following:

• An email or scanned original letter on assigning network/outlet/publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.
• Scanned or linked examples of your published, bylined editorial work in the last three months in assigning publication within the outdoor industry.

Coverage must be done independently and not solicited by exhibiting companies.

Media without a current outdoor-industry related assignment will not be approved for a Working Media badge, but are welcome to join us with a Media Sales badge.

We welcome digital publications, but to be considered for a Working Media badge, you must have a previously established, independent site that is updated at least biweekly with original, industry-related news. The site must have a proven track record showing coverage of the outdoor space for at least one year. YouTube, Facebook, Twitter sites, personal blogs, forums, crowd sourcing sites and users groups will not be considered for Working Media accreditation, but can apply for Media Sales badges.

Yes, media may register onsite during published registration hours. Outdoor Retailer will have a representative onsite to review and qualify registering media. Please note that travel to the show does not guarantee admittance.

Working Media badges indicate to exhibitors and retailers that the person has a current editorial assignment with a relevant publication. Media Sales badges indicate the wearer is in ad sales, publishing, production, marketing, promotion, a casting director, film maker or from an agency – social media / PR / advertising/ brand / creative.

The Media Preview an exclusive opportunity for journalists with Working Media badges to see the newest products at Outdoor Retailer the day before the show opens. It’s also your chance to build relationships with brands at the show in a much more focused, one-on-one environment. The Media Preview happens the day before each show; please see each show’s media page for more information.

Each show is slightly different, but you can use our exhibitor list, floorplan and mobile app to see what brands are attending which shows.

Please contact Lisa Ramsperger for any media inquiries related to Outdoor Retailer.

Lisa Ramsperger
Director, Content and Communications
(949) 225-3329
Lisa.Ramsperger@outdoorretailer.com

Outdoor Retailer allows accredited Working Media to take photos in exhibitor booths only with the permission of the exhibitor. Outdoor Retailer allows limited video and still camera use on the show floor. Under no circumstances will anyone be permitted to take pictures of an exhibitor’s product without permission from the exhibitor. Many products on display at Outdoor Retailer are innovative, one-of-a-kind prototype items. Exhibitors have the right to refuse the taking of pictures in their booths. UNAUTHORIZED PHOTOS WILL BE CONFISCATED (along with DEVICE). THE OFFENDER’S BADGE WILL BE PULLED AND THEY WILL BE BLACKLISTED FROM ATTENDING FUTURE SHOWS.

No, Outdoor Retailer is not open to the public. Only authorized buyers and members of the trade will be admitted. As a respected industry event, we can only register qualified retail buying businesses in the outdoor industry. Buyer qualifications are subject to Outdoor Retailer approval, as outlined in the registration credentials.

Yes, each individual must register for each event separately to ensure that we have the most current and accurate information.

If you have not registered as an approved attendee within the last two (2) years, you will be pended and need to submit business credentials. Other reasons include spelling, name changes, email changes, etc… If you are unable to find your record in the system, you will need to resubmit your business credentials.

You will need to submit at least TWO of the following:

• Volume purchase invoices of FINISHED brand name goods in the outdoor industry, placed within the last six months
• A business card that includes your name, your company name and current business address
• A business license indicating you are retail business. Please do NOT send a tax ID or sellers permit; these are not valid credentials and will not complete your registration.
• For new businesses, only: A letter of intent from an attorney or bank on official letterhead stating what type of business you intend to start.

If you design for a specific manufacturer or work as a freelance designer, please register as a “Designer.” Attendees with “Designer” badges are required to register online for each show and submit a minimum of TWO of the credentials below. If your primary job is not that of a product designer or if you cannot provide the required information, you will need to re-register as a non-buyer.

Manufacturer Designers

• A business card that includes your name, a product design title, your company name and current business address
• Invoices for raw materials made within the last six months and invoiced to your current company
• A credit reference sheet of suppliers for raw materials

Freelance Designers

• A business card that includes job title
• A job invoice made within the last six months for product design work completed for a brand in the outdoor industry
• A contract and/or job agreement with a brand in the outdoor industry. Please provide contact information for the brand representative for a reference check.
• A letter of intent from a brand in the outdoor industry for a freelance product designer position. Please provide contact information for the brand representative for reference check.

Please log back on to the registration page and search for your record. If your record indicates your status is “pending” or “already registered,” email: OTRSummer@maritz.com to confirm that we have the correct email address and ask to have your confirmation resent.

You will be notified via email within 7-10 business days with your confirmation or a request for more information.

All attendees of Outdoor Retailer must be qualified and registered for a badge. Children of qualified attendees are allowed and must be registered for a badge as well. Outdoor Retailer is a business to business trade event and is not open to the public. Please make sure that anyone you bring is a qualified attendee as well and will need to provide credentials, as outlined here.

Register your additional staff just as you registered originally. If you are registering them as a first-time buyer, you must submit their credentials.

Outdoor Retailer Show Management strictly enforces and monitors the number of exhibitor badges requested by exhibiting companies. Each exhibiting company will be allotted 6 badges per 10’x10′ booth. Additional badges are available for purchase online through exhibitor registration. 

Registration for Outdoor Retailer is non-refundable. No exceptions.

Yes, you can bring your dog to Outdoor Retailer and to demo events. All owners must register their dog onsite (dogs get badges too) and sign a waiver stating that your dog is current on all shots and will remain leashed at all times when in the convention center or at demo events.

Children are allowed on the show floor on show days only and must be supervised. Children under the age of 16 are not allowed on the show floor during move-in or move-out. Show Management reserves the right to request proof of age for any person and restrict minors from the exhibitions floor at any time on any day for safety and liability reasons. 

No, Outdoor Retailer is a B2B trade show and is not open to the general public.